The expert coaches

Amy Hugo
LBS former Senior Manager of Client Services, Degree Programs

Amy worked at the London Business School for eight years. Her early years were spent in the MBA Admissions Office, managing the admissions process for candidates applying from Europe and Latin America. She was most recently the Senior Manager of Client Services, leading the LBS recruitment activities for their suite of Degree Programs, and working closely with the admissions teams to ensure the best candidates were selected. 

Amy has done a vast amount of application file reading. She has travelled extensively to represent LBS at numerous cities across the world, presenting to and meeting thousands of prospective applicants on her way.

Amy has a BA Hons Degree in Hispanic Studies from the University of Nottingham and is also a qualified EFL teacher. She speaks Spanish, Portuguese, and French, was born in Cape Town, South Africa, and has also lived in Brazil and Mexico.

Team Featured in

Fortuna - Media Logos 2.001



I truly felt that Fortuna went above and beyond what was promised; they were generous with their time, their network, their advice, and their experience. I would consider them more than coaches, but friends, and recommend the Fortuna team 100%, wholeheartedly!

Admitted to Stanford GSB with full scholarship, MIT Sloan with $110,000 scholarship, and Wharton with $60,000 scholarship

Still can’t believe it, I got in at INSEAD!  Fortuna’s advice was invaluable in helping me craft my application.  With timely and thorough feedback, I was able to draw upon the right experiences that allowed me to put my best foot forward. I would highly recommend this experience to any prospective applicants.

S.V., Ottawa – Admitted to INSEAD

You have first-hand knowledge of the admissions process (and not in a secondary role as many others) and can leverage that experience.
You are also a fun team to work with. Working for months on your applications can be stressful so this makes a difference.

J.F., Philadelphia – Admitted to Stanford GSB

Working with Fortuna is like having Warren Buffett as your personal financial advisor.

D.B., London – Admitted to HBS

I have been admitted to Stanford! This would never have been possible without your help. Beyond helping me correct the structure of the essays you helped me push my thinking especially on the ‘what matters most to me’ question.

A.B., Paris – Admitted to Stanford GSB

 a website by