The expert coaches
Harvard Business School Alumna
Katherine Johnson earned an MBA from Harvard Business School, a BA in philosophy at Duke University, and is a highly skilled strategic marketing consultant with two decades of experience in developing award-winning television, digital, social, branded entertainment, and event-based promotional campaigns for major brands. She was most recently the Senior Vice President of Integrated Marketing at The Oprah Winfrey Network, leading the business and creative strategy for OWN and Oprah.com.
Previously, she was the head of Turner Entertainment’s client development and partnership marketing practice as well as Turner’s Senior Vice President of Integrated Marketing, overseeing relationships with top-tier clients to create innovative marketing opportunities in support of the TNT “we know drama,” TBS “very funny” and tru TV “not reality, actuality” brands, as well as all associated Turner Entertainment digital properties. She oversaw the creation and execution of more than one thousand client projects each year for a division that generated over $2 billion in revenue.
She began her career on Wall Street as an equities analyst and later an emerging markets debt trader but soon joined Turner Broadcasting System, Inc. as part of the newly formed Cartoon Network team. She gained extensive industry experience including directing marketing efforts at an online start-up; working as a global marketing consultant while based in Brazil; and serving as marketing director for the newsmagazine, US News & World Report.
She lives in New Jersey with her husband and two sons. Katherine also serves on Duke University’s Women’s Forum Executive Board and is an avid college basketball fan.
Team Featured in
I truly felt that Fortuna went above and beyond what was promised; they were generous with their time, their network, their advice, and their experience. I would consider them more than coaches, but friends, and recommend the Fortuna team 100%, wholeheartedly!
Admitted to Stanford GSB with full scholarship, MIT Sloan with $110,000 scholarship, and Wharton with $60,000 scholarship
Still can’t believe it, I got in at INSEAD! Fortuna’s advice was invaluable in helping me craft my application. With timely and thorough feedback, I was able to draw upon the right experiences that allowed me to put my best foot forward. I would highly recommend this experience to any prospective applicants.
S.V., Ottawa – Admitted to INSEAD
You have first-hand knowledge of the admissions process (and not in a secondary role as many others) and can leverage that experience.
You are also a fun team to work with. Working for months on your applications can be stressful so this makes a difference.
J.F., Philadelphia – Admitted to Stanford GSB
Working with Fortuna is like having Warren Buffett as your personal financial advisor.
D.B., London – Admitted to HBS
I have been admitted to Stanford! This would never have been possible without your help. Beyond helping me correct the structure of the essays you helped me push my thinking especially on the ‘what matters most to me’ question.
A.B., Paris – Admitted to Stanford GSB