The most memorable portion of the law school application process, clients often tell us, is opening the letter of acceptance from their dream school. School letterhead sets the scene for an enthusiastic “Welcome!” and the Dean’s inked signature confirms the start of a journey at Yale, Stanford, UChicago, UPenn, Harvard, or other top law school that signifies a major life milestone and first step in a successful legal career.

Securing your seat at the top law schools in 2023, however, is no easy task. With thousands of highly talented applicants vying for acceptance, standing out can prove difficult. Stanford Law School, for example, received 5,000+ applications and admitted only 357 students in 2023, noting a 6.28% acceptance rate that was even lower than the 6.89% acceptance rate of its equally prestigious MBA Program. We see similarly selective odds at other top law schools like Yale (4.12%), UPenn (9.39%), and Harvard (6.9%).

While a top-tier LSAT score and stellar undergraduate grades were typically enough to gain entry to the most selective schools in decades past, each element of the contemporary law school application is scrutinized by admissions committees. The core of the written portion, the Law School Personal Statement, is a requirement of nearly every highly selective school, and often the most difficult aspect for applicants to tackle. Given only 1-2 pages of space to tell your story and convince an admissions committee to say yes, where should you begin?

It is no surprise that crafting a memorable, comprehensive Personal Statement is often clients' primary focus when they initially reach out to us. The 1 on 1 time our coaches spend to truly understand each client’s proclivities and passions personally, academically, and professionally help them craft memorable Personal Statements that win the hearts and minds of admissions committees and give you the edge amongst candidates with similarly strong GPAs and LSAT scores.

The 1 on 1 personal coaching we do also provides a roadmap for clients’ intellectual and professional journeys during law school and beyond. It is our goal to guide you to admission at a school which matches your unique career goals in the legal world, whether you aspire to the partner-track in “Big Law,” work in a generational family law practice with a regional focus, a clerkship that helps you move toward an eventual PhD in Law post-JD, work as a “solopreneur” practicing law on your own in a budding new field like AI, or another yet uncharted path.

Our Expert Law Coaches bring a wealth of combined experience as admissions consultants and career coaches to help you distill the aspects of your applicant profile that are truly unique, and will most resonate with law school admissions committees. We look forward to helping you more clearly articulate your “why?” for law school, as well as guiding you through the process of sharing a compelling narrative in your application that secures your place at the school of your dreams.

Fortuna Law Services

We offer several approaches to client work to help you submit the most compelling law school applications possible. Your first step is scheduling a complimentary call with one of our expert coaches. Sign up to get started.

Below we provide quick overviews of the different services we provide.

Are you interested in applying to LLM programs rather than law school? Learn more about our LLM coaching services.


Personal Statement Planning (PSP): $2,500 Expert Coach / $2,875 Senior Coach

We will:

  • Spend 1 on 1 time taking a deep dive into your law school candidacy, motivations for applying, and identifying unique strengths and weaknesses worth drawing attention to in your Personal Statement
  • Provide strategic storytelling advice as you map out and write your Personal Statement
  • Edit and polish your Personal Statement with you for submission to a single school of your choice
  • Provide final proofreading to ensure your final draft is compelling and your case for admission is clearly articulated

Hourly Work: $395 Expert Coach / $450 Senior Coach Per Hour (w/ 2-Hour Minimum Purchase)

We will:

  • Work with you on any element of your law school application you want support for, including essay brainstorming and editing, resume review, interview prep, etc.

Comprehensive 5-School Package (CSP): $4,500 Expert Coach / $5,175 Senior Coach

We will:

  • Provide all the benefits of the PSP package, with additional editing guidance for up to 4 additional schools (5 schools total)
  • Deliver detailed resume construction and formatting feedback to help you create a memorable law school resume
  • Support your editing and polishing process for 1 diversity statement + 2 additional short essays of up to 300 words each
  • Advise you on selection of recommendation letter writers
  • Meet with you to conduct interview prep for a single school of your choice
  • Provide decision guidance counseling

Interview Prep Package: $790 Expert Coach / $900 Senior Coach

We will:

  • Conduct a 30-45 minute mock interview with you to the law school of your choice
  • Meet with you for an additional hour to provide feedback and brainstorm strategies to improve your interview performance
  • Send you our notes and recommendations following the feedback session

Meet the Team

The Fortuna Admissions bench of law school focused coaches includes award-winning writers, poets, editors, brand builders, and university admissions experts who have worked at places like NYU’s prelaw advising office, MBA/JD dual-degree admissions teams, marketing agencies focused on law school admissions, and some of the top universities in the nation in hands-on admissions roles.

Below you can explore the bios of our coaches to see who you are most interested in working with to build successful law school applications. Each coach is prepared to help you navigate the law school admissions process step by step, from an initial consultation in which they’ll help you define your “why?” for law school to eventual application submission and, hopefully, acceptance to your dream schools


Patty Keegan, Senior Expert Coach

With over three decades of experience in admissions, marketing, and student engagement as an Associate Dean, AdCom member, law school marketing consultant, and corporate ghostwriter working in the US, Europe, and Asia, Patty Keegan is a recognized leader in guiding clients through their law school application journeys, and the editor you need to help the written portion of your candidacy truly shine.

Her diverse background includes serving on the admissions committees of top business schools like Stanford GSB and Chicago Booth, where she contributed to shaping incoming classes and fostering excellence. Patty's extensive MBA experience means she is often a top choice for Fortuna's JD/MBA dual-degree clients, but she is equally popular for JD-focused clients as well.

In her law school coaching practice, Patty leverages her keen understanding of admissions committee application dynamics and exceptional editorial skills to guide aspiring legal professionals. Her role in marketing law school programs for MF Digital Marketing has equipped her with insights into the unique demands of legal education and the qualities that set exceptional candidates apart. This work gives her an insider's perspective on what law school admissions committee's pain points are, as well as what they look for in top candidates.

Patty's commitment to education extends to the realm of writing and publishing, which is particularly valuable to her law school clients wanting deep-dive editorial support from a trusted writing confidante. As a Publishing Coach at Bright Ray, she elevates C-suite executives' and celebrities' brands through persuasive storytelling that results in award-winning ghostwritten books. Patty brings that same storyteller's eye and attention to detail to each Personal Statement and Diversity Statement she helps law school clients craft.

With her unique blend of admissions expertise, marketing acumen, and writing finesse, Patty continues to shape the trajectories of future legal professionals. She is based in Chicago, Illinois, and holds a MS in Adult Education and BA in American Studies from the University of Notre Dame.


Scott Brownlee, Expert Coach

Scott brings 15+ years of experience as a higher ed. operator to his law school admissions consulting work. He began supporting law school-focused undergraduate students as a Prelaw Advisor for NYU's College of Arts & Sciences, where he published the College's weekly prelaw newsletter and directly advised hundreds of NYU students as they prepared to take the LSAT and submit strong applications. He went on to support law school applicants at before joining Fortuna, and runs a career coaching practice, Networth, that specializes in helping lawyers find meaningful careers beyond "Big Law." To-date, he has helped JD's pivot into general counsel positions in big pharma, earn C-suite offers at startups and search funds, and pursue other meaningful roles.

In addition to his tangible law school admissions consulting experience, Scott has deep writing expertise as the former Head Writing Tutor for the Liberal Arts Honors Program at UT-Austin, from which he graduated summa cum laude, as well as NYU's award-winning Creative Writing Program, where he earned his MFA in Poetry and received the highly selective Writers in the Public Schools Fellowship, studying under Pulitzer Prize winning poets Yusef Komunyakaa and Sharon Olds. The author of 4 award-winning narrative poetry collections, Scott translates his passions for language and storytelling into work with clients, helping them craft memorable law school Personal Statements and Diversity Statements that get and keep admissions committees' attention.

In addition to his passions for law school consulting and creative writing, Scott is an active angel investor through Hieronymus Capital, which he co-founded with his wife, and enjoys investing in and learning about early-stage businesses in the edtech, human capital, and digital asset spaces. He is based in Austin, Texas.


Jayne Mulcahy, Expert Coach

Jayne offers clients a unique combination of admissions experience in both MBA and JD admissions, plus experience recruiting for a top global economic, litigation and strategy consulting firm.

Jayne started her career in investment banking, then shifted to JD admissions and recruiting for the top Health Law program in the US. As a member of the Saint Louis University School of Law Admissions Committee, she was responsible for evaluating all JD program application components and rendering admission decisions. Jayne's role also provided an opportunity to travel to colleges and universities across the US where she met with prelaw advisors and law school candidates to share admissions tips and strategies. She made sure to stay connected to the candidates she admitted during their law school journey by creating and leading the SLU Law Ambassador program.

Shifting her focus to MBA admissions at Arizona State University, and most recently with the Kellogg School of Management, provided Jayne the opportunity to work with a new graduate school applicant population and continue to work with JD applicants. In addition to selecting candidates for the full-time MBA program at the Kellogg School of Management, she also worked directly with the JD Admissions team at the Northwestern University Pritzker School of Law on candidate evaluation for JD-MBA program admission. The JD-MBA program at Northwestern University is the largest of its kind in the country and was the first to develop a three-year program completion model. Of utmost importance to Jayne during her time at Kellogg was ensuring students admitted to the dual JD-MBA program had the skills to be successful in both academic environments.

Jayne left the Kellogg MBA admissions team to join Charles River Associates (CRA), an elite global economic, litigation and strategy consulting firm started by professors from MIT. Joining CRA as a recruiter facilitated the opportunity to stay close to her higher education roots often working with senior-level consultants who continued to teach MBA and JD courses at top programs throughout the US. Jayne leveraged her prior admissions work at CRA by presenting graduate school admissions workshops and conducting resume and essay reviews for junior consultants preparing to apply to MBA, JD, and PhD programs in the US and Europe. She has a BA and BS from Saint Louis University in History and Business Administration, respectively, and a MA in History from Arizona State University.

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