Recommendations That Move the Needle
June 25, 12pm ET
Your MBA recommendation letters can be one of the most powerful parts of your application – and they can make or break your chances.
Whether you’re just starting to think about recommenders or want to make sure you’re getting the most from the ones you’ve chosen, this session will give you a clear, practical framework from a panel who know exactly what works.
What You’ll Take Away:
✔ What admissions committees are really looking for in a recommendation
✔ What makes a great recommendation – and the most common pitfalls to avoid
✔ Who to ask – and who not to ask
✔ How to navigate tricky situations with current or former supervisors
✔ How to work effectively with your recommenders (without writing the letter yourself)
✔ Plus, live Q&A with Fortuna’s expert coaches

SAVE YOUR SEAT
Meet Our Speakers

Bill Kooser Fortuna Director & Former Associate Dean, Chicago Booth
Bill spent over three decades in graduate business education, including as Associate Dean at Chicago Booth, where he led Admissions, Career Services, and the EMBA program. He brings a uniquely broad perspective on what makes a candidate stand out across every dimension of the application.

Sharon Joyce Fortuna Senior Expert Coach & Former Associate Director of Admissions, UC Berkeley Haas
Sharon has over 25 years of experience in admissions and student affairs, including as Associate Director of Admissions for the full-time MBA program at UC Berkeley Haas. She is known for her sharp eye for what makes an applicant’s strengths come to life on the page.

Matt Symonds
Co-Founder, Fortuna Admissions
One of the most influential voices in global MBA admissions, Matt has spent nearly three decades advising leading business schools and candidates across every continent. Author of Getting the MBA Admissions Edge and a regular contributor to Forbes, The Economist, and the BBC.
