About us

Fortuna Admissions is an elite team of former senior MBA admissions staff and industry experts offering tailored advice and coaching to business school applicants.

We are dedicated to offering the best possible advice to candidates and to guiding you throughout the process whilst adhering to strict ethical principals.

From our many years of experience of advising business school candidates, we know that the choices facing MBA hopefuls are increasingly complex. Navigating an overwhelming amount of information about business schools is tricky, and finding out exactly what you need to know takes a great deal of time and energy. With our unparalleled collective expertise, we are able to coach you to develop a clear vision of your goals for business school and beyond. We work closely with you throughout the application process and provide expert guidance at every stage to maximize your chances of admission to a top school.

The directors’ circle

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Caroline Diarte Edwards - INSEAD former Director of MBA Admissions

Caroline Diarte Edwards

Caroline Diarte Edwards is a Co-Founder and Director of Fortuna Admissions. She was Director of Admissions, Marketing, and Financial Aid for the INSEAD MBA program from 2005 until 2012. She holds an MBA from INSEAD (2003) and is a graduate of the University of Cambridge. She has previously worked as a Management Consultant for Andersen […]

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Judith Silverman Hodara - Wharton former acting Director of MBA Admissions

Former Director of MBA Admissions at Wharton

Judith is a Co-Founder and Director of Fortuna Admissions. She served as a core member of admissions committees at the University of Pennsylvania for almost two decades. She most recently served as Acting Director at the Wharton School’s MBA Program. She was also an Associate Director of Admissions in the Office of Undergraduate Admissions. While […]

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Matt Symonds - Author 'The MBA Admissions Edge' sponsored by Goldman Sachs and McKinsey


Matt Symonds is a Co-Founder and Director of Fortuna Admissions. He is also the Chief Editor of, and the author of the international bestseller “Getting the MBA Admissions Edge,“ sponsored by Goldman Sachs, McKinsey & Co., BCG, and Bain & Co. His MBA admissions workshops have been attended by over 80,000 business school hopefuls, […]

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Emma Bond - London Business School former Senior Manager, MBA Admissions

Emma Bond

Emma was previously one of the core senior members of the London Business School Admissions Committee, responsible for full-time MBA selection. Emma has a unique breadth of knowledge and insight into London Business School’s programs, recruiters, and selection processes. She joined the London Business School MBA Marketing and Admissions team in 2001, with initial responsibilities […]

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Lisa Bevill - IE Business School former Director of MBA Admissions

Lisa Bevill

Lisa led the admissions team of the International MBA program at IE Business School and later became Admissions Director of the entire full-time program portfolio of the business school. She played a dynamic role in recruiting a quality, diversified student population for the MBA and Masters programs, traveling extensively to recruit candidates across the globe. Lisa has […]

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Randall Sawyer - Cornell Johnson former Assistant Dean of Admissions

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`As the former Assistant Dean of Admissions, Financial Aid and Inclusion at the Johnson School at Cornell University, Randall has reviewed and made decisions on more than 10,000 MBA applications. Beyond helping students produce great applications and memorable interviews, he delights in helping them to target the right schools that will change their lives and […]

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The expert coaches

Fortuna Expert Coaches

Malvina Miller Complainville - Harvard Business School former Assistant Director

Malvina Miller Complainville

  Malvina has an extensive background in recruitment and career development, having worked at Harvard Business School (HBS) as the Assistant Director of Careers Services. She spent time in the corporate world at LVMH and L’Oreal USA. At HBS, Malvina worked in Career Services and led the Programs and Communication team, developing career development programs […]

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Michel Belden - Wharton former Associate Director of MBA Admissions

Michel Belden

Michel has worked in MBA admissions since 2004. She spent two years as an Associate Director of admissions for Wharton’s full-time MBA program. She continued to contribute to the program as an auxiliary reader, helping to select multiple classes through 2010. Prior to Wharton, Michel spent six years running recruiting and professional development for Bain […]

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Melissa Jones - INSEAD former Assistant Director, MBA Program


Melissa has been a coach with Fortuna Admissions since its inception. Previously, she worked at INSEAD in France as Assistant Director for the MBA program. She met with thousands of potential applicants from around the world, and delivered over 100 live and virtual presentations advising candidates on the MBA admissions process, including what makes a […]

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Heidi Hillis - Stanford GSB, Alumna and former MBA Interviewer

Heidi Hillis, Stanford GSB

Heidi Hillis graduated from the Stanford Graduate School of Business in 1998, where she was the student chair of the Global Management Program (GMP) and helped craft the first Global Management Immersion Experience (GMIX) to China in 1997. In addition to an MBA, she also holds an MA (1991) and BA (1990) from Stanford. For […]

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Julie Ferguson - Chicago Booth former Senior Associate Director of Admissions

Julie Ferguson

Julie spent four years at the University of Chicago Booth School of Business as the Senior Associate Director of Admissions. In this role, she coordinated admissions events across the country, interviewed applicants, advised the admissions committee, connected prospective students with current students and alumni, and managed the marketing communications for the program. Julie began her […]

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Cassandra Pittman - Columbia Business School, alumna and former INSEAD Assistant Director

Cassandra Pittman

Cassandra’s extensive resume spans seven countries and three continents. She brings to the Fortuna team unique breadth of knowledge and insight into the admissions processes at three top business schools. A former Assistant Director, MBA Programs at INSEAD and Admissions Officer at London Business School, Cassandra also holds an MBA from Columbia Business School.

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Amy Hugo - LBS former Senior Manager of Client Services, Degree Programs

Amy Hugo

Amy worked at the London Business School for eight years. Her early years were spent in the MBA Admissions Office, managing the admissions process for candidates applying from Europe and Latin America. She was most recently the Senior Manager of Client Services, leading the LBS recruitment activities for their suite of Degree Programs, and working closely […]

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Luke Langford - Harvard Business School alumnus, Baker Scholar

Luke Langford - HBS

Luke earned an MBA from Harvard Business School, where he was a Baker Scholar (top 5% of class), and BA in Chemistry and Chemical Biology from Harvard College. He has since helped many applicants with their applications to HBS and other M7 schools. He is a technology executive with a background in strategy consulting, product management, marketing, sales, corporate development and general management.

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Sharon Joyce - UC Berkeley Haas former Associate Director of MBA Admissions

Sharon Joyce

Sharon worked at UC Berkeley Haas for four years as an Associate Director of MBA Admissions. She worked closely with Assistant Dean Peter Johnson for both recruitment and admissions for the highly selective Haas full-time MBA program.  In addition to reading thousands of applicant files and conducting hundreds of admissions interviews, Sharon travelled extensively for the school to meet […]

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Dina Glasofer - NYU Stern former Senior Associate Director of Admissions

Dina Glasofer

Dina has experience in MBA admissions at NYU Stern in both the full-time and Executive MBA programs. In her most recent role at Stern, she was the Senior Associate Director of Admissions, responsible for interviewing and evaluating MBA candidates. Dina also has an MBA from NYU Stern and she received her undergraduate degree from Duke […]

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Susanne Peltz - INSEAD former Assistant Director, MBA Program

Susanne Peltz

Susanne most recently served as Assistant Director of the MBA program at INSEAD. She worked for INSEAD since 2004, with roles in both careers and admissions. She has done extensive file reading for the MBA admissions and financial aid teams. With the Career Services team, she expanded the network of corporate partnerships with companies in […]

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Catherine Tuttle - Duke Fuqua former Associate Program Director

Catherine Tuttle, Duke Fuqua

Catherine spent the bulk of her career at Duke University’s Fuqua School of Business. For five years, Catherine served as an Associate Director within Fuqua’s Career Management Center.  She also worked with Admissions, the Career Management Center, and the Health Sector Management program on marketing initiatives. Catherine started her career at Duke University as the […]

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Brittany Maschal - Wharton former Officer of MBA Admissions

Brittany Maschal

Brittany most recently worked in MBA Admissions at the Wharton School. Prior, she held positions in admissions and student services at the University of Pennsylvania Law School, Princeton University, and the Johns Hopkins University – Paul H. Nitze School of Advanced International Studies (SAIS). Additionally, she serves on admissions committees with American Councils for International […]

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Kristen Beyers - Yale SOM former Deputy Director of Admissions

Kristen Beyers

Kristen is a mission-driven leader passionate about enabling others to succeed.  Her unique expertise is informed by a decade of sourcing, evaluating, admitting, coaching, placing and hiring MBA talent. Kristen brings over 15 years of talent acquisition, talent management and talent development experience across numerous industries, including 7 years in leadership roles at the Yale School […]

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Heather Lamb Friedman - Harvard Business School former Assistant Director MBA Admissions

Heather Lamb Friedman, Harvard Business School

Heather served as an Assistant Director of the HBS MBA Admissions Board in Boston, MA for two years, helping to select the incoming class through the evaluation of written application materials and interviews with applicants. She was also involved in the design of the Early Career 2+2 program, a deferred admission process for current students […]

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Nonie Mackie - INSEAD former Assistant Director Career Services

Nonie Mackie

Nonie most recently worked as an Assistant Director on the Careers Services Team at the INSEAD Singapore Campus, responsible for giving one-on-one career coaching to MBA and EMBA students on how to best achieve their career aspirations, build their professional networks, and guide them on how to best source job opportunities within their target companies.  […]

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Jessica Chung - UCLA Anderson former Associate Director of Admissions

Jessica Chung

Jessica is a 10 year veteran of graduate admissions. At UCLA Anderson, she served on the admissions committee as Associate Director of Admissions, evaluating and interviewing thousands of applicants for the full-time MBA program.  In addition, she managed the program’s recruiting and admit events around the world, advised on fellowship decisions for admitted students, and […]

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Jody Keating - Wharton Consultant for MBA Student Resume Review

Jody Keating

Jody has over six years of Resume Review experience, servicing MBA students at top graduate programs including the Wharton School of Business and the McDonough School of Business at Georgetown, as well as private clients at all levels of experience.  Jody previously worked with Fortune 500 companies in nonprofit marketing in her role as Senior Director with the National […]

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Karla Cohen - Harvard Business School former Associate Director

Karla Cohen HBS

Karla was until recently part of the MBA Admissions Interview Board at Harvard Business School, having spent over 3 years at the school, initially as the Associate Director of doctoral programs. She was responsible for the oversight and administration of all aspects of the Ph.D. programs offered jointly with the Graduate School of Arts and Science […]

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Nicola Sandford - INSEAD former Assistant Director Career Services

Nicola Sandford, INSEAD

Nicola was Assistant Director on the Career Services Team at INSEAD Singapore. She was responsible for the Finance and Social Impact sectors, coaching MBA students on career planning, resumes, sourcing job opportunities, and expanding their professional networks. Nicola was responsible for managing Corporate Partnership Development with companies in the Finance and Social Impact Sectors across […]

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Tatiana Nemo - Stanford GSB, Alumna and former MBA Interviewer

Tatiana Nemo, Stanford GSB

Tatiana is a Stanford GSB graduate with many years experience as a GSB alumni interviewer for the admissions office. Tatiana deeply enjoys the process of helping candidates gain awareness of their motivations, vision and strengths, as well as articulate them in a compelling way. In her corporate life Tatiana has focused on strategic planning roles in service […]

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Karen Ponte - LBS former Senior MBA Program Manager

Karen Ponte, LBS

Karen has worked for London Business School in various capacities for 12 years. She spent over four years as Senior Program Manager, overseeing many key areas of the London Business School MBA, including the International Exchange Program, which places LBS students with business schools around the world. She also had responsibility for Student Aid and […]

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Natasha de Masi - Wharton School Alumna

Natasha de Masi

A Wharton School alumna, Natasha has spent her entire career in the financial services field. She has worked both for established players such as Merrill Lynch and Royal Bank of Canada, and the new generation of financial technology startups, most recently Prosper Marketplace and Plum Lending. As such, Natasha brings to the table a deep […]

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Brendan Kramp - INSEAD Director of Development

Brendan Kramp

Brendan served as UK Director of Development at INSEAD, representing the school at events and conferences and managing the Council of CEOs and Leadership representatives.He has also worked with several Oxford University colleges on their marketing and fundraising campaigns. Brendan has coached many business school applicants who have pursued MBAs at US and international schools including INSEAD, Columbia Business […]

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Katherine Johnson - Harvard Business School Alumna

Katherine Johnson earned an MBA from Harvard Business School, a BA in philosophy at Duke University, and is a highly skilled strategic marketing consultant with two decades of experience in developing award-winning television, digital, social, branded entertainment, and event-based promotional campaigns for major brands.  She was most recently the Senior Vice President of Integrated Marketing […]

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Team Featured in

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I truly felt that Fortuna went above and beyond what was promised; they were generous with their time, their network, their advice, and their experience. I would consider them more than coaches, but friends, and recommend the Fortuna team 100%, wholeheartedly!

Admitted to Stanford GSB with full scholarship, MIT Sloan with $110,000 scholarship, and Wharton with $60,000 scholarship

Still can’t believe it, I got in at INSEAD!  Fortuna’s advice was invaluable in helping me craft my application.  With timely and thorough feedback, I was able to draw upon the right experiences that allowed me to put my best foot forward. I would highly recommend this experience to any prospective applicants.

S.V., Ottawa – Admitted to INSEAD

You have first-hand knowledge of the admissions process (and not in a secondary role as many others) and can leverage that experience.
You are also a fun team to work with. Working for months on your applications can be stressful so this makes a difference.

J.F., Philadelphia – Admitted to Stanford GSB

Working with Fortuna is like having Warren Buffett as your personal financial advisor.

D.B., London – Admitted to HBS

I have been admitted to Stanford! This would never have been possible without your help. Beyond helping me correct the structure of the essays you helped me push my thinking especially on the ‘what matters most to me’ question.

A.B., Paris – Admitted to Stanford GSB

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