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We offer a wealth of tips and strategies across a range of topics—from application advice on Harvard or INSEAD to acing the GMAT, writing essays, navigating MBA interviews and more.

Six MBA Specializations That Can Set You Apart

May. 27th, 2025 | by: Melissa Jones

Choosing the right MBA specialization can make a vital difference in your career path. With rapid technological advancements including the emergence of artificial intelligence, a heightened focus on sustainability, and evolving global business dynamics, your academic path can significantly impact your career growth, marketability, and future opportunities. While “MBA specialization” is a common umbrella term, […]

MBA Programs That Don’t Require Work Experience

Jan. 22nd, 2025 | by: Melissa Jones

If you’re considering pursuing an MBA but haven’t yet begun your career, you still have some great options to consider. Firstly, there are some excellent MBA programs that don’t require work experience, so you can start the program immediately after college. Secondly, there are an increasing number of top business schools that accept applications from […]

NYU Stern MBA Interview: Ace the Questions with Expert Tips

Oct. 14th, 2024 | by: Melissa Jones

NYU Stern School of Business, nestled in the vibrant heart of New York City, is renowned for its rigorous academic environment, innovative curriculum and global perspective. Stern defines itself as a driver of change and transformation, so the program is looking for candidates who envision, embrace, orchestrate and drive change in business and in the world. […]

Columbia business school

The Columbia MBA Interview: What to Expect and How to Prepare

Oct. 1st, 2024 | by: Melissa Jones

The Columbia Business School MBA interview is a pivotal step in the admissions process, and if you get to this point, first congratulate yourself – the school’s admissions committee clearly see you as a viable candidate! By thoroughly preparing and presenting a well-rounded, authentic self, you can significantly enhance your chances of making a positive […]

LBS Application Video Interview Questions Tips and Strategy

LBS Application Video Interview Questions: Tips and Strategy

Sep. 29th, 2024 | by: Melissa Jones

London Business School (LBS) interviews are conducted by alumni, so the Admissions Committee doesn’t always get the opportunity to meet candidates in person. As part of the London Business School MBA application process, candidates invited to interview are therefore asked to submit two short video entries to support their candidacy. Submitted via the Kira platform, […]

Mastering the Kellogg Video Essay Questions

Mastering the Kellogg Video Essay Questions

Sep. 24th, 2024 | by: Melissa Jones

Increasingly, MBA programs are encouraging or requiring candidates to submit videos online shortly after submitting their application, and Northwestern University’s Kellogg School of Management is among them. Among other benefits, these video essays help schools see the real you and gauge how you present yourself without much preparation.  The Northwestern MBA video essay is really […]

How to Prepare for Yale SOM’s Video Questions

Sep. 6th, 2024 | by: Melissa Jones

As part of Yale School of Management’s application process, candidates are required to submit video entries on top of completing the application and essay questions.  As Senior Expert Coach at Fortuna Admissions, working with countless Yale SOM applicants over the past 12 years, I see the videos as an excellent opportunity to bring your application […]

Rotman MBA Essays: How to Ace the Spike Factor Question

How to Tackle the Rotman MBA Essay “Spike Factor” Question

Aug. 13th, 2024 | by: Melissa Jones

When you are applying to an MBA program, it’s crucial to stand out from the crowd. Business schools seek diverse and dynamic cohorts, so they ask candidates to showcase their distinctive qualities and potential contributions to the community. Rotman School of Management at the University of Toronto takes this a step further with its “spike […]

MBA Essay advice and Tips

HEC Paris Essays & Interview Presentation: Strategy & Tips

Aug. 6th, 2024 | by: Melissa Jones

HEC Paris is one of the leading MBA programs in Europe, offering a 16-month program of study with two intakes, in January and September. HEC Paris occupies a unique space between one-year MBA programs like INSEAD’s and traditional two-year programs. Its international scope, deep academic rigor, program structure and access to a worldwide network make […]

IESE Barcelona

IESE Essays: Tips & Strategy

Jul. 27th, 2024 | by: Melissa Jones

IESE’s application includes one required essay, one optional essay, and video essays. IESE Business School, based in Barcelona with campuses in campuses in Madrid, Munich, New York and Sao Paulo, is forward-focused and career advancement-driven. Likewise, the IESE MBA application aims to understand your career development and growth, your career aspirations and how the MBA […]

Deferred MBA Entry

How to Craft IE’s MBA Personal Essay – Express Yourself

Jul. 3rd, 2024 | by: Melissa Jones

IE’s International MBA application asks you to “express yourself” in a single personal essay. IE states that this essay is a way for them to understand who you are, not just as a student but also as a person, and to help them grasp the value that you could add to their program. The assignment […]

INSEAD MBA Video Interview Questions

INSEAD MBA Video Interview Questions: Tips and Strategy

Jun. 10th, 2024 | by: Melissa Jones

The INSEAD’s full-time MBA application requires candidates to submit a video as part of their application process. Applicants must answer four random questions in a very short, timed session. These videos, submitted via the Kira interview platform, give the Admissions Committee a fresh, unfiltered sample of your communication style and skills and a chance to […]

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