Rachel Erickson Hee brings a rare combination of editorial expertise and deep admissions insight to Fortuna, honed over nearly two decades as a Stanford GSB interviewer. She has worked with candidates from every sector – non-profits to finance, tech to retail – helping them pinpoint what makes their story compelling and memorable to an admissions committee.

Prior to her coaching career, Rachel worked as a consultant at BCG and Bessemer Venture Partners before blending her business and publishing passions at Barnesandnoble.com, Reader’s Digest, and various start-ups in the digital space. Her sharp editorial eye ensures that every essay, resume, and response her clients submit is not only authentic, but also punchy, polished, and strategic.

A Stanford GSB alum and Arjay Miller Scholar, Rachel is passionate about helping candidates recognize their value and articulate it with clarity. Whether you come from a traditional MBA background or a more unconventional path, she’s skilled at pulling out the stories that highlight your impact and potential.

Rachel grew up in North Carolina but has lived in New York City for the past 25 years. She’s a lover of ballet, Korean dramas, thrillers, fantasy novels, and Liverpool FC. She’s the mother of two college students – and can confirm she enjoys working with MBA applicants way more than advising her own kids with their undergrad apps!