Brand building & Storytelling for the MBA: Your How-To Guide

We all have a personal brand, regardless of whether you intentionally manage it or not (and if you don’t, let this be your impetus to start). In short, your personal brand encompasses what you represent, what you stand for and what comes front of mind to people when they see your name. What traits, qualities, and values […]

Brand building & Storytelling for the MBA: Your How-To Guide Read More »

Kellogg MBA Interview: What You Need to Know + 7 Tips to Prepare

Kellogg is unique in many ways, not least that it’s the only top business school that seeks to interview every candidate who applies. It’s able to attempt this feat by flexing the strength of a worldwide network of passionate alumni, who opt-in both as ambassadors for the program and messengers to its admissions committee. While

Kellogg MBA Interview: What You Need to Know + 7 Tips to Prepare Read More »

How to Optimize LinkedIn: 10 Tips for MBA Applicants

It’s no secret that your social media posts are fair game to the MBA admissions committee. Nearly two-thirds of MBA admissions officers visit an applicant’s social media profiles to aid their decision-making, according to survey data from Kaplan Test Prep in 2021. Kaplan reports that 36% of admissions officers visit applicants’ social media profiles like

How to Optimize LinkedIn: 10 Tips for MBA Applicants Read More »