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Brand Building & Storytelling for the MBA: Your How-To Guide

We all have a personal brand, regardless of whether you intentionally manage it or not (and if you don’t, let this be your impetus to start). In short, your personal brand encompasses...

The Power of Giving Thanks in the MBA Admission Process

I still have the thank you note from the first student I admitted to Penn in 1990 (pictured here). It means a lot to me. Then, because it allowed me...

How to Optimize LinkedIn: 10 Tips for MBA Applicants

It’s no secret that your social media posts are fair game to the MBA admissions committee. Nearly two-thirds of MBA admissions officers visit an applicant’s social media profiles to aid...

How to Get Into NYU Stern

Much like New York City itself, NYU Stern has changed significantly over the years. In 2019, Stern released a ‘Call to Action,’ rebranding with its new slogan: “Change. Dare it....
HBS Essays: Strategy and Tips For 2025-26

Tips for MBA Campus Visits: What to Know & How to Prepare

The majority of business schools are welcoming back prospective candidates to visit campus in-person after more than two years of virtual events. This is great news for applicants, as nothing...

Advice for Engineers Pursuing an MBA

When it comes to over-represented profiles in the MBA applicant pool, engineers are at the top (alongside applicants from consulting and finance – which we address in related articles of...
How to Get into Harvard Business School

How to Get into Harvard Business School

Register now for an exclusive HBS Admissions Masterclass on Wednesday, June 15, at 12 ET, hosted by Poets&Quants and featuring the HBS experts at Fortuna Admissions. Participation is free but space...

How to Choose a Business School: 8 Key Factors

Getting an MBA from one of the world’s top business schools will provide you with a coveted distinction. Honing your target list of MBA programs demands self-awareness and introspection from...

How to Get Into Columbia Business School: MBA Application Requirements

With its New York City location, Columbia Business School lauds that it’s at the “center of business.” The symbiotic relationship between Columbia Business School (CBS) and the business world is a...

How to Get Into Wharton: Guide To Enter Wharton MBA Program

Part of the venerated trinity known as HSW (Harvard/ Stanford GSB/ Wharton), and a place in Wharton’s incoming class is more competitive than ever. Last year, the application volume rose...

7 Tips on How to Choose Between MBA Offers

As decisions roll in from round 2, many MBA candidates are navigating tricky decisions about their future plans. Here are two spectacular quandaries I received from anxious – if fortunate...

Wharton Lauder Adds A Round 3: What You Need To Know

This is a tremendous opportunity for globally-minded professionals who are passionate about gaining deep international expertise while earning a Wharton MBA. As a Wharton Lauder grad myself, and now an...

5 Top Tips: Reapply to Harvard Business School

The first question I am usually asked is, “What did I do wrong?” after an MBA applicant is rejected. Don’t assume you did anything wrong – it could be you...

5 Tips to Show Leadership Potential in the MBA Application

Are you applying to an elite business school this fall? If so, the most important thing you can start doing now is to cultivate your leadership potential. From Harvard to...

How to Get Into HEC Paris

HEC Paris was crowned the top European business school for the third straight year by The Financial Times in 2021. Last year’s graduates garnered the third highest median base salary...