Emily, 31

Situation: Emily had graduated from Duke University with a 3.4 GPA and earned herself a 690 GMAT score. A marketing manager with hopes of breaking into the luxury goods industry, she had held several different roles and her resume ran the risk of suggesting lack of direction and commitment.

Strategy: Emily’s Fortuna coach felt she needed to communicate a clear understanding of her chosen school’s culture, particularly how it related to her goals. We coached Emily on how best to present her story, helping her explain her career moves in a simple, streamlined way that aligned with the school’s values.

Result: Admitted to Stern