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We offer a wealth of tips and strategies across a range of topics—from application advice on Harvard or INSEAD to acing the GMAT, writing essays, navigating MBA interviews and more.

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Michigan Ross MBA Essay Tips & Strategy for 2025-26

Jun. 10th, 2025 | by: Sharon Joyce

Consistently ranked among the top US MBA programs, the University of Michigan’s Ross School of Business is known for its action-based approach to learning, collaborative community, and culture of impact. With immersive programs like MAP (Multidisciplinary Action Projects) and a strong track record of career placement across industries, Ross offers an MBA experience that combines […]

Berkley Haas Essays

Berkeley Haas MBA Essays & Video Essay Question: Strategy & Tips

Jun. 5th, 2025 | by: Sharon Joyce

Success on the 2025-26 Berkeley Haas MBA essays requires introspection, clarity, and a deep understanding of how your experiences and goals align with the Haas MBA experience. From the uniquely personal video essay on what makes you feel alive, to the classic career goals question, to the powerful “distance traveled” prompt, each component is designed […]

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How to Ace the Berkeley Haas Interview Questions

Oct. 7th, 2024 | by: Sharon Joyce

With an acceptance rate of less than 20% at Berkeley Haas, receiving an interview invitation is a significant milestone for any candidate hoping to secure a spot at this top MBA program. As a former Associate Director of Admissions at Berkeley Haas and as an admissions coach with Fortuna Admissions for the past seven years, […]

new berkeley haas MBA

How to Answer the Berkeley Haas MBA Essays and Video

Jun. 7th, 2024 | by: Sharon Joyce

When you apply to the University of California -Berkeley Haas School of Business, they want to know what makes you feel alive, how an MBA will help fuel your MBA goals and what kind of leader you are — and they want you to show them. Haas requires a video essay as one of the […]

mba elevator pitch

Tell me about yourself: 5 Tips for Your MBA Elevator Pitch

Dec. 20th, 2022 | by: Sharon Joyce

So, tell me about yourself. This is a question you can expect to receive, in various forms, from any personal interaction related to the business school application process – from virtual coffee chats with second year students or alumni to your MBA admission interview. Reaching out to forge connections, gather information and deepen your understanding […]

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How to Optimize LinkedIn: 10 Tips for MBA Applicants

Nov. 17th, 2022 | by: Sharon Joyce

It’s no secret that your social media posts are fair game to the MBA admissions committee. Nearly two-thirds of MBA admissions officers visit an applicant’s social media profiles to aid their decision-making, according to survey data from Kaplan Test Prep in 2021. Kaplan reports that 36% of admissions officers visit applicants’ social media profiles like […]

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MBA Essay Writing Tips: How to Craft a Powerful Story

Nov. 16th, 2020 | by: Sharon Joyce

Your business school essays are about bringing your story to life and providing context to your application by connecting the dots. You’ll want to capture an admissions reviewer’s attention with your story and authenticity, persuading them to learn more by inviting you to interview. To get there, your essays should convey a strong sense of […]

MBA Essay

New MBA Essay from Berkeley Haas – Analysis & Strategy

Jul. 20th, 2018 | by: Sharon Joyce

At first glance, it seems that Berkeley Haas went from three required MBA essays to two, preserving its poetic “six-word essay” question and distilling its prompt around post-MBA goals. But the notable addition is a focused and unique series of optional essay prompts that seek to uncover the less visible forces that shape applicants’ opportunities, decisions, […]

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How to Use LinkedIn to Enhance Your MBA Strategy

Jan. 3rd, 2018 | by: Sharon Joyce

When AdCom views your LinkedIn profile – and chances are good they will – make sure it will tip the balance in your favor, not undermine your MBA application.    It’s no surprise that your social media posts are fair game within your business school candidacy. More than one-third of admissions officers visit applicants’ social media […]

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