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We offer a wealth of tips and strategies across a range of topics—from application advice on Harvard or INSEAD to acing the GMAT, writing essays, navigating MBA interviews, and more.

The Fundamental MBA Question That Many Applicants Mess Up – And How To Get It Right

In recent years, MBA program admission committees have started asking unconventional essay questions. For example, Berkeley-Haas asks you to pick a song that expresses who you are; Chicago Booth leads applicants to an assortment of photos – “shared Booth moments” – and to pick the one that resonates the most with them; Cornell Johnson requests you to create a Table of Contents to explain your life story. However despite this innovation, many schools are still also asking the old old favorite ‘Why an MBA and why this school’ question. These seemingly innocuous questions that are also at the core of many MBA interviews can be challenging to get right. So how should you tackle them, and how do you convince each admissions committee that their school is your top choice?

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700+ Isn’t Enough: Communicating Character in Your MBA Application

Your MBA application requires showcasing a lot of hard facts about your profile: your GMAT, academic track record, and professional accomplishments. But schools are looking for more in their candidates than just a great resume. They want to learn about who you are and what you deem worthy of your time and energy, and how are these shaped by the values that define your character? On top of communicating your accomplishments and skills, how do you best convey your character in your MBA application?

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How To Say More With Less In Your MBA Application

This year we’ve seen a continuing trend of reductions in word limits and essay questions across MBA programs, creating limited space for you to communicate your strengths, potential, and values to adcoms. With such limits, where do you begin?! What should you focus on? And how much should you write? Your challenge is to say more with less.

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How To Ace (Or Fail) Your MBA Video Essay

This year, more than ever, business schools are including video essays as part of their application process. While each MBA will ask varying questions and allow for different lengths of time for your answers, at the core of the video essay is the opportunity for adcoms to get an authentic and unscripted outlook regarding your personality, passions, maturity, and motivations. Read this article to help you prepare for your video submissions.

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