Emma Bond

Fortuna’s Emma Bond is an expert MBA admissions coach and former LBS Senior Manager of MBA Admissions. She has been rated as the top MBA admissions consultant in the world by Poets&Quants.

London Business School Essays

How To Stand Out in the London Business School Essays? Tips for 2025-26

Essay Writing / By

Standing out in the London Business School application means showing up with clarity, authenticity, and ambition. For 2025–26, LBS has retained its long-standing career goals essay and continues with the newer “What makes you unique?” question – a deceptively simple prompt that demands deep self-reflection. Together, these essays give you the chance to demonstrate your

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Tackling Imperial College Business School Essays

Essay Writing / By

Imperial College Business School’s essays are a chance to showcase your individual attributes and motivations, and your fit for Imperial’s globally-renowned MBA program. As you work on your essays, it’s crucial to align your responses with the school’s expectations but also to let your personality shine through. The essays ask not just about your professional

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London Business School MBA Interview

London Business School MBA Interview: Everything You Need to Know

Interviews / By

London Business School’s MBA interview involves more than answering standard questions. The LBS interview is a dynamic one, as beyond the standard one-on-one interview, you’ll be asked to give a mini presentation with five minutes to prepare and five minutes to present. It will be on a topic that the interviewer will choose (from a

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Masters in Management: 5 Essentials for MiM Applications

Application Strategy / By

Demand for Masters in Management (MiM) programs are on the rise, and have become increasingly popular over the last few years as more and more individuals seek to increase their competitive advantage on the heels of their undergraduate degree. Designed for younger candidates with little to no work experience, the MiM is a catalyst for

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