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The Fundamental MBA Question That Many Applicants Mess Up – And How To Get It Right

In recent years, MBA program admission committees have started asking unconventional essay questions. For example, Berkeley-Haas asks you to pick a song that expresses who you are; Chicago Booth leads applicants to an assortment of photos – “shared Booth moments” – and to pick the one that resonates the most with them; Cornell Johnson requests you to create a Table of Contents to explain your life story. However despite this innovation, many schools are still also asking the old old favorite ‘Why an MBA and why this school’ question. These seemingly innocuous questions that are also at the core of many MBA interviews can be challenging to get right. So how should you tackle them, and how do you convince each admissions committee that their school is your top choice?

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