Heidi Hillis

Fortuna Director Heidi Hillis is a Stanford GSB grad and former MBA admissions interviewer with over 100 five-star client reviews on Poets&Quants. In addition to helping hundreds of candidates secure places at elite business schools over 13 years in admissions consulting, Heidi’s career spans McKinsey, tech startups, nonprofits & global finance.

MBA Interview Mistakes to Avoid

MBA Interview Mistakes to Avoid & Tips for a Strong Impression

Interviews / By

The most common MBA interview mistakes that I’ve observed include being unprepared, giving generic answers, failing to research the school, dominating or undersharing in team-based discussions, and not showing authentic self-awareness. These pitfalls can derail your chances, even with a strong application.  The good news: with targeted preparation, mock interviews, and thoughtful research, you can

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Best MBA programs in the US

What are the Best MBA Programs in the US for 2025-26?

Rankings / By

The best MBA programs in the US consistently recognized for global excellence include:  These leading programs, often topping US MBA rankings, are distinguished by their influential networks, cutting-edge research, and exceptional career outcomes, positioning the United States as home to many of the world’s premier business schools. To learn more about what sets these elite

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Evolving MBA Job Market: How AI is Reshaping Career Paths

Application Strategy, Career Vision / By

The MBA job market is undergoing a profound transformation, largely driven by advancements in artificial intelligence (AI). As businesses integrate AI into their operations, the skills required for leadership roles are shifting, altering hiring trends and career prospects for MBA graduates. For aspiring MBAs, understanding these shifts is crucial to making informed career decisions and

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Stanford GSB Class Profile: Deep Dive Into Who Really Gets In

Application Strategy / By

Stanford Graduate School of Business has long stood as a beacon for innovation, excellence, and transformative leadership. As the most selective MBA program on the planet, Stanford GSB attracts thousands of highly accomplished candidates each year—but only a few hundred secure a coveted spot. At Fortuna Admissions, we have conducted our own analysis that goes

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MIT Sloan Org Chart: How to Tackle It

Application Strategy / By

In 2018, MIT Sloan became the first top-tier MBA program to ask applicants for an organizational chart that outlines the “internal structure of your department and company.” Sloan’s application requirements already buck the M7 standard by sidestepping traditional written essays and soliciting a cover letter and video statement (see our related blog on How to Tackle

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New Stanford GSB Short Answer Essay: 3 Insider Tips

Essay Writing / By

There have been no major changes to the Stanford GSB admissions essays in some 15 years (see our recent how-to article on GSB’s enduring ‘what matters most’ essay) – until now. The noteworthy change for the 2019-2020 season is the addition of the Short-Answer essay. The Optional Short-Answer Essay Question: Think about times you’ve created

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